Conventions of a college magazine.
(Liiar)

Language: The language is relevant to the intended audience, or who the magazine is going to appeal to. The masthead has to be relevant to the reader, like the magazine "Secondary Teachers" is extremely relevant to the job of the intended reader, a secondary school teacher. The language also has to be relevant to the genre of the magazine. The language on the cover has to be appealing to all readers and new customers to promote it.

Institution: Unknown.

Ideology: The ideology of a college magazine are the values. For "secondary teachers" the values are teaching and education. When making my magazine i will have to research ideology for the genre of my college magazine, and the audience it is aimed at.

Audience: The audience is very important, as this is who you will be selling your magazine to, who it will be aimed at. Without an audience the magazine will not sell. The cover of the magazine has to be presented in a way to attract the audience. the Images, language and layout are all key to attracting the right audience for your magazine.

Representation: Representation is shown throughout media in many ways. Everything that is represented by something, a way it works, or something it does. In a college magazine, students will be portrayed as good hard working students. Not bad behaving students.